We recently wrote this article in SAP Insider discussing SAP’s value proposition (a process-based approach to CRM vs. siloed CRM) and we found our article was very well received by our constituents. Why did it resonate so well with our customers?
Perhaps because of the saying: “We do it for you, so you don’t have to”. Although a bit cliché-ish, I thought of this as I was reading an article discussing the value of SAP Business Suite 7 in the context of our competitors. I found the conclusion of this article very compelling: “SAP’s revenge will come as customers find that they are spending more time moving their business forward than struggling with integration issues, which should never be their responsibility in the first place.” SAP has already done the integration for you . And not only do we describe how to do it, but give you a roadmap if your company can’t consume it all at once.
Or perhaps it is because of something my old business school professor once said: “It should always be about delivering superior customer value, if it’s not then they you shouldn’t do it”. To quote from our article: “Delivering a process-centric approach to CRM is what differentiates SAP from its competition. SAP breaks down the traditional functional boundaries of three-letter-acronym applications and is uniquely positioned to deliver solutions that support a set of comprehensive, end-to-end processes that are driven by industry requirements and are targeted to specific lines of business. SAP believes that this approach provides the highest value to its customers, which in turn enables them to deliver superior customer value to their customers. ” Maybe our customers have determined that they want to deliver superior customer value in every interaction and now they want someone to show them how to do this most efficiently.
Or perhaps it’s because we have the most loyal customers in the industry, who know the quality of our products and have been extremely satisfied with the value we bring to their business. For them, the SAP brand speaks for itself. For the new customers we talk to, this article is a chance to experience what SAP can offer, and everyone wants the comfort of knowing they are in good, capable hands, especially in these times.
– Reshma Mani, Director CRM Solution Marketing, SAP | email@example.com